Earth Hour 2010…small but significant changes are possible

Earth Hour 2010…small but significant changes are possible

Environmental change hinges on environmental action which in turn must be linked to attitudinal change. Attitudinal change can be effected by small but significant actions which in turn will strengthen attitudinal change leading finally to full blown behavioural change. Earth hour not only raises awareness but is linked directly to action -switching off power for one hour. What is good about a coordinated approach to action is that it can catch the media’s attention and build a broader coalition for change.

Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.

Earth Hour 2010 will take place on March 27, 2010 from 8:30 p.m. to 9:30 p.m., local time.

Earth Hour 2010 is reportedly on track to become the largest Earth Hour yet, aiming to garner more than the one billion participant goal of 2009’s Earth Hour.[6] 121 countries have signed up for Earth Hour 2010.

A list of 812 icons and landmarks worldwide will turn off their lights for Earth Hour, including:

And from the Earth Hour Global Site:

  • Creatives celebrate in Colombia…

    Today we announce our first Earth Hour Online Supporter of the Day from South America – the self described “home of creative minds” – Concepto Diseño from Bogotá, Colombia. We have …

  • Before and After

    Inspired by Ecorazzi’s gallery post earlier this week, we wanted to share with you some fabulous before-and-after photos from last year’s Earth Hour that illustrate the dramatic affect th …

  • Earth Hour fever descends…

    With Earth Hour but a few days away, it’s time to catch up with the plethora of videos that have sprung up of late to support and promote Earth Hour around the globe. These videos run the gam …

  • A challenge for the future…

    Today we’d like to highlight Challenge:Future, a non-profit consortium, as our Earth Hour Online Supporter of the Day. Challenge:Future is an international youth competition that connects cor …

  • Three for one with five to go!

    There’s just under a week, in fact only five days, to go before Earth Hour 2010, and we’re still being inundated by entries for our Earth Hour Online Supporter of the Day award! Therefore we though …

  • The Smoke that Thunders

    One of the most inspiring stories to come out of the lead up to Earth Hour this year concerns the Victoria Falls, bordering the African nations of Zambia and Zimbabwe. From one man contacting …

  • Antorchas para el planeta Tierra

    Some stunning images have made their way to us of the recent Earth Hour lantern launching ceremony held in Lima, part of Peru’s Earth Hour 2010 celebrations.

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